Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
Published from 1948 to 1972, generally bimonthly, and on regular sale at newsstands, Pirelli magazine was launched with the declared aim of combining technical-scientific and liberal culture. Issues concerning industrial production, science and technology appeared alongside others that ranged from art to architecture, sociology and economics, through to urban planning and literature. For over two decades, one of the most advanced cultural debates in Italy took place in Pirelli magazine, with contributors including Giulio Carlo Argan, Dino Buzzati, Italo Calvino, Gillo Dorfles, Umberto Eco, Arrigo Levi, Eugenio Montale, Franco Quadri, Salvatore Quasimodo, Alberto Ronchey, Elio Vittorini and dozens of others. The illustrations were by artists and draughtsman of the calibre of Renato Guttuso, Renzo Biasion, and Fulvio Bianconi.
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.