Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (9) |
| Author | Publifoto |
| Period | April 1952 - July 1952 |
| Place taken | Milan Bicocca |
| General description of the subject | Road tests and tyre inspection on the Alfa Romeo fitted with Pirelli tyres used by Count Leonardo Bonzi during the Mato Gross Rally in 1952 |
| Technical data |
9 positives - 18 x 24 - B/W - gelatin silver bromide/paper |
| People | Bonzi, Leonardo |
| Categories | Offices and factories > Milano-Bicocca |
| Sport > Car races > Pirelli technical assistance | |
| Sport > Car races > Mato Grosso Rally | |
| Vehicles > Automobiles > Alfa Romeo |
| Image 1 di 9 | |
| Number | 5272 |
| Definition | print on paper |
| Full description of the subject | Count Leonardo Bonzi, Mr. Brambilla and two other men alongside the Alfa Romeo fitted with Pirelli tyres used by Bonzi during the Mato Gross Rally in 1952. |
| Image 1 di 9 | |
| Number | 5273 |
| Definition | print on paper |
| Full description of the subject | A Pirelli mechanic inspects the tyres of the Alfa Romeo for the Mato Gross Rally in 1952 |
| Image 1 di 9 | |
| Number | 5724 |
| Definition | print on paper |
| Full description of the subject | Two Pirelli mechanics inspect the tyres of the Alfa Romeo for the Mato Gross Rally in 1952 |
| Image 1 di 9 | |
| Number | 5275 |
| Definition | print on paper |
| Full description of the subject | Two Pirelli mechanics and Count Leonardo Bonzi check the equipment of the Alfa Romeo for the Mato Grosso Rally in 1952 |
| Image 1 di 9 | |
| Number | 5276 |
| Definition | print on paper |
| Full description of the subject | Count Leonardo Bonzi and four men alongside the Alfa Romeo equipped for the Mato Gross Rally in 1952 |
| Image 1 di 9 | |
| Number | 5277 |
| Definition | print on paper |
| Full description of the subject | Road test on the Alfa Romeo fitted with Pirelli tyres for the Mato Gross Rally in 1952 In the background is the cooling tower and Pirelli buildings in the Bicocca area. |
| Image 1 di 9 | |
| Number | 5278 |
| Definition | print on paper |
| Full description of the subject | Road test on the Alfa Romeo fitted with Pirelli tyres for the Mato Gross Rally in 1952 In the background are the Pirelli buildings in the Bicocca area. |
| Image 1 di 9 | |
| Number | 5279 |
| Definition | print on paper |
| Full description of the subject | Road test on the Alfa Romeo fitted with Pirelli tyres for the Mato Gross Rally in 1952 In the background are the Pirelli buildings in the Bicocca area. |
| Image 1 di 9 | |
| Number | 5280 |
| Definition | print on paper |
| Full description of the subject | Road test on the Alfa Romeo fitted with Pirelli tyres for the Mato Gross Rally in 1952 In the background are the Pirelli buildings in the Bicocca area. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.