Thinking companies through
A “manual” for creating a company or, rather, for creating an environment for production, the culture of production and a new socialisation. Because companies, factories and plants are not just places where something – material or immaterial – is manufactured, but places where something is created. Provided the company is planned, built and managed in a certain way. Unlike what is often seen.
However it takes an indication of the route, of the steps to be taken, an inspiration. In many respects this is what Filippo Monge has done with his Sistema impresa. Cultura, valore, innovazione [“Corporate system. Culture, Value, Innovation”], a manual in its third edition which condenses into approximately 300 pages everything that has to be known in order to set up a company worthy of the name.
Monge lectures in economics at the University of Turin but is also immersed in the real world of companies and therefore expresses himself in practical terms, basing on certain questions. Why, for example, do children colour and have always coloured factories with a grey crayon? Why in the collective imagination does the word “company” or “firm” call to mind images which are not always positive?
The answers lie in a void, that created by the lack of a modern corporate culture, which this manual in fact intends filling.
For too long now, says Monge in fact, a modern corporate culture has been missing among the new generations. Today it is often taught how to govern a company, how to manage it, but never (or rarely) how to set it up. For a better understanding we have to turn to the masters of this subject such as Zappa, Fazi, Golinelli and Ghoshal for whom the company becomes a positive workshop of experiences and economic development.
This produces the philosophy which Monge seeks to apply and which constitutes the core of the book. Creating a company does not mean just creating business but also generating resources, experiences, skills and knowledge. To do this it takes new ideas in a modern vision focused on the needs of the stakeholders and the competitiveness of local areas, as well as responsible choices and sustainable decisions.
Sistema impresa. Cultura, valore, innovazione
Filippo Monge
Franco Angeli, 2012.
A “manual” for creating a company or, rather, for creating an environment for production, the culture of production and a new socialisation. Because companies, factories and plants are not just places where something – material or immaterial – is manufactured, but places where something is created. Provided the company is planned, built and managed in a certain way. Unlike what is often seen.
However it takes an indication of the route, of the steps to be taken, an inspiration. In many respects this is what Filippo Monge has done with his Sistema impresa. Cultura, valore, innovazione [“Corporate system. Culture, Value, Innovation”], a manual in its third edition which condenses into approximately 300 pages everything that has to be known in order to set up a company worthy of the name.
Monge lectures in economics at the University of Turin but is also immersed in the real world of companies and therefore expresses himself in practical terms, basing on certain questions. Why, for example, do children colour and have always coloured factories with a grey crayon? Why in the collective imagination does the word “company” or “firm” call to mind images which are not always positive?
The answers lie in a void, that created by the lack of a modern corporate culture, which this manual in fact intends filling.
For too long now, says Monge in fact, a modern corporate culture has been missing among the new generations. Today it is often taught how to govern a company, how to manage it, but never (or rarely) how to set it up. For a better understanding we have to turn to the masters of this subject such as Zappa, Fazi, Golinelli and Ghoshal for whom the company becomes a positive workshop of experiences and economic development.
This produces the philosophy which Monge seeks to apply and which constitutes the core of the book. Creating a company does not mean just creating business but also generating resources, experiences, skills and knowledge. To do this it takes new ideas in a modern vision focused on the needs of the stakeholders and the competitiveness of local areas, as well as responsible choices and sustainable decisions.
Sistema impresa. Cultura, valore, innovazione
Filippo Monge
Franco Angeli, 2012.