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The culture of production in the digital age

A new study has just been published that attempts to bring order to the complex issue of the relationship between people, business organisation and new technologies

Culture and technology, and therefore new technologies and innovation, are also essential within companies. These are roads that need to be explored carefully. Starting from an observation: corporate culture plays a key role in the success of any organisation. This observation may seem almost banal today, but in fact it is by no means a matter of course.

This is the premise of “Corporate Culture as a Formula for Company Success in the Digital Economy”, a study published by Ashot Khachaturyan that attempts to summarise a complex and evolving issue such as the relationship between corporate culture, business results and the perception of the same inside and outside the walls of factories and offices.

In addressing the issue, Khachaturyan stresses that the importance of creating and maintaining a healthy corporate culture cannot be overstated, as it has a direct impact on employee motivation, work productivity and the overall success of the company. And how corporate culture is always a unique priority for each company. The goal of a widespread corporate culture can only be achieved after many years and is now being driven forward by the digitalisation of processes.

According to Khachaturyan, the digital economy is not just a major technological breakthrough, but also the creation of a new culture, values and behavioural norms. In other words, the “digital model” presupposes the existence of cognitive, social and behavioural skills, as well as technological ones, that challenge everything that the corporate organisation has built up to date.

The merit of Ashot Khachaturyan’s research lies in his attempt to bring order to something that is not only complex but also rapidly changing, forcing a constant questioning of principles and patterns of action.

Corporate Culture as a Formula for Company Success in the Digital Economy

Ashot Khachaturyan

Scientific Research Books, 2025

 

A new study has just been published that attempts to bring order to the complex issue of the relationship between people, business organisation and new technologies

Culture and technology, and therefore new technologies and innovation, are also essential within companies. These are roads that need to be explored carefully. Starting from an observation: corporate culture plays a key role in the success of any organisation. This observation may seem almost banal today, but in fact it is by no means a matter of course.

This is the premise of “Corporate Culture as a Formula for Company Success in the Digital Economy”, a study published by Ashot Khachaturyan that attempts to summarise a complex and evolving issue such as the relationship between corporate culture, business results and the perception of the same inside and outside the walls of factories and offices.

In addressing the issue, Khachaturyan stresses that the importance of creating and maintaining a healthy corporate culture cannot be overstated, as it has a direct impact on employee motivation, work productivity and the overall success of the company. And how corporate culture is always a unique priority for each company. The goal of a widespread corporate culture can only be achieved after many years and is now being driven forward by the digitalisation of processes.

According to Khachaturyan, the digital economy is not just a major technological breakthrough, but also the creation of a new culture, values and behavioural norms. In other words, the “digital model” presupposes the existence of cognitive, social and behavioural skills, as well as technological ones, that challenge everything that the corporate organisation has built up to date.

The merit of Ashot Khachaturyan’s research lies in his attempt to bring order to something that is not only complex but also rapidly changing, forcing a constant questioning of principles and patterns of action.

Corporate Culture as a Formula for Company Success in the Digital Economy

Ashot Khachaturyan

Scientific Research Books, 2025