“Common” champions
The story of certain companies representing examples of resilience in the face of the crisis has been published in a book
Companies and entrepreneurs who win also exist in Italy. And they are not only big names, but also almost unknown concerns who end up becoming the backbone carrying the entire national economy. Champions who are not unique but widespread, “common” even, of an Italian way of doing business with its own culture and its own way of understanding profit and social responsibility, which represent the same number of examples that perhaps should not be imitated blindly but certainly who can be a source of inspiration.
Filiberto Zovico went to look for some of these companies which manage to give large companies a run for their money – in terms of competitiveness . Starting with the observation that for these companies, the great crisis of 2007-2008 constituted an opportunity for strategic conversion, of processes and markets, and was not at all the final nail in the coffin.
After a short introductory part covering the theoretical framework and the methodology, the book tells the story of 12 businesses taken from the 500 companies who in recent years have grown with double-digit expansion rates. The reader thus peruses the stories of Co.Mac., Traconf, Brevetti CEA, Cattelan Italia, Manifattura Colombo, Comelit and GPS, Innova Group, Lurisia, Kask, Amer, Astoria, Bella Italia. Each company is characterised by a distinguishing trait, which helps us understand the “secret” to its success. They all share an extraordinary resilience and the capacity to learn also from the inevitable wrong choices that have accompanied the evolution of any company, they are concerns whose business models are proving effective even in presence of adverse factors. Their story is the most important part of the book.
But the written work of Zovico does not end here. Indeed, particular attention is paid to the challenges that these businesses and the reference institutions – political, educational and trade – will have to face in the coming years in order to turn this extraordinary entrepreneurial heritage into a real engine of recovery for the whole country.
Interesting is the preface by Dario Di Vico who focuses on two particular essential elements that emerge as conditions for success: the presence of “patient capital outside the owner families” and that of a “human capital” that is capable of accompanying these businesses.
Nuove imprese. Chi sono i champions che competono con le global companies (New businesses. Who are the champions who compete with global companies?)
EGEA, 2018


The story of certain companies representing examples of resilience in the face of the crisis has been published in a book
Companies and entrepreneurs who win also exist in Italy. And they are not only big names, but also almost unknown concerns who end up becoming the backbone carrying the entire national economy. Champions who are not unique but widespread, “common” even, of an Italian way of doing business with its own culture and its own way of understanding profit and social responsibility, which represent the same number of examples that perhaps should not be imitated blindly but certainly who can be a source of inspiration.
Filiberto Zovico went to look for some of these companies which manage to give large companies a run for their money – in terms of competitiveness . Starting with the observation that for these companies, the great crisis of 2007-2008 constituted an opportunity for strategic conversion, of processes and markets, and was not at all the final nail in the coffin.
After a short introductory part covering the theoretical framework and the methodology, the book tells the story of 12 businesses taken from the 500 companies who in recent years have grown with double-digit expansion rates. The reader thus peruses the stories of Co.Mac., Traconf, Brevetti CEA, Cattelan Italia, Manifattura Colombo, Comelit and GPS, Innova Group, Lurisia, Kask, Amer, Astoria, Bella Italia. Each company is characterised by a distinguishing trait, which helps us understand the “secret” to its success. They all share an extraordinary resilience and the capacity to learn also from the inevitable wrong choices that have accompanied the evolution of any company, they are concerns whose business models are proving effective even in presence of adverse factors. Their story is the most important part of the book.
But the written work of Zovico does not end here. Indeed, particular attention is paid to the challenges that these businesses and the reference institutions – political, educational and trade – will have to face in the coming years in order to turn this extraordinary entrepreneurial heritage into a real engine of recovery for the whole country.
Interesting is the preface by Dario Di Vico who focuses on two particular essential elements that emerge as conditions for success: the presence of “patient capital outside the owner families” and that of a “human capital” that is capable of accompanying these businesses.
Nuove imprese. Chi sono i champions che competono con le global companies (New businesses. Who are the champions who compete with global companies?)
EGEA, 2018