Juggling financial balls
A just published book offers a compass to better understand the financial economy
Juggling the real economy and the financial economy. And managing to govern businesses with care and awareness. These are certainly among the challenges facing managers and shrewd entrepreneurs. Responsibilities that go beyond production in the strict sense, but which still need to be fulfilled. And “Eco delle Bolle. Conversazioni sulle frenesie finanziarie” (Echoes of balls. Conversations on financial frenzy), can help. This is the latest literary work by Alessandro Greppi, who, as he says in the book’s opening pages, did not intend to write a manual, but rather to create a kind of compass for recognising the signals that are often missed, learning from the successes and mistakes of the markets that live them every day.
Greppi argues that, whether we like it or not, we live and work in a world where financial speculation affects every aspect of business. “Eco delle Bolle” therefore aims to guide the reader through the market dynamics that have marked history and continue to repeat themselves. The book offers a perspective on interpreting markets, understanding the emotions that move them and seizing the opportunities that arise from crises. Because in finance especially, but in business more generally, and in every aspect of human life, emotions are as important as facts (and often more important).
Financial speculation is therefore the subject of this book, a subject that often seems incomprehensible and unpredictable and that needs to be observed and studied with particular care. To achieve this, the reader is first introduced to the financial markets, starting with their theory and history, and then moves on to emotions as an important element to take into account. It then goes on to look in more detail at what is happening in Italy and around the world, but also at specific issues such as the new financial markets and periods of chaos in them.
Greppi recalls in his conclusions: “Financial systems, generally perceived as a cold and rational realm dominated by numbers, are actually a real-time snapshot of the consequences of our choices, emotions, and vulnerabilities.”
Eco delle Bolle. Conversazioni sulle frenesie finanziarie
Alessandro Greppi
Franco Angeli, 2025


A just published book offers a compass to better understand the financial economy
Juggling the real economy and the financial economy. And managing to govern businesses with care and awareness. These are certainly among the challenges facing managers and shrewd entrepreneurs. Responsibilities that go beyond production in the strict sense, but which still need to be fulfilled. And “Eco delle Bolle. Conversazioni sulle frenesie finanziarie” (Echoes of balls. Conversations on financial frenzy), can help. This is the latest literary work by Alessandro Greppi, who, as he says in the book’s opening pages, did not intend to write a manual, but rather to create a kind of compass for recognising the signals that are often missed, learning from the successes and mistakes of the markets that live them every day.
Greppi argues that, whether we like it or not, we live and work in a world where financial speculation affects every aspect of business. “Eco delle Bolle” therefore aims to guide the reader through the market dynamics that have marked history and continue to repeat themselves. The book offers a perspective on interpreting markets, understanding the emotions that move them and seizing the opportunities that arise from crises. Because in finance especially, but in business more generally, and in every aspect of human life, emotions are as important as facts (and often more important).
Financial speculation is therefore the subject of this book, a subject that often seems incomprehensible and unpredictable and that needs to be observed and studied with particular care. To achieve this, the reader is first introduced to the financial markets, starting with their theory and history, and then moves on to emotions as an important element to take into account. It then goes on to look in more detail at what is happening in Italy and around the world, but also at specific issues such as the new financial markets and periods of chaos in them.
Greppi recalls in his conclusions: “Financial systems, generally perceived as a cold and rational realm dominated by numbers, are actually a real-time snapshot of the consequences of our choices, emotions, and vulnerabilities.”
Eco delle Bolle. Conversazioni sulle frenesie finanziarie
Alessandro Greppi
Franco Angeli, 2025