Industrial passion
A book of writings and photos tells the story of the industrial capacity of Turin textile and fashion companies
Art and technique, but also colour and materials. A tradition that becomes innovation and a creative industrial instinct. A technological calculation that is unique and a sign of ingenuity. Every industry has some of these factors, but the textile (and fashion) industry has all of them. A culture of creative enterprise that needs to be renewed every day to stay that way. This is explained in the recently published book “L’arte dell’eccellenza a Torino” (The art of excellence in Turin) and its subtitle: “La passione e le storie delle aziende della moda, dei tessili e degli accessori” (The passion and stories of fashion, textile and accessory companies).
The book is part of the initiatives of the Turin, the Capital of Business Culture 2024 project, and was published at the end of the year, coming at the end of twelve significant months. It tells the story of an industry with the capacity to produce goods that has characterised so much of the history of North West Italian business outside the car industry (and which is still alive today). An industry that produces well and with taste, you could say. This is the story of the companies, told in great detail in a book full of photographs (by Michele D’Ottavio). The images are accompanied by written pieces (by Elena Delfino) which, for each company – textile, fashion and accessories – outline the essential elements for understanding its entrepreneurial adventure. The book is promoted by the Fashion, Textile and Accessories Association of the Turin Industrial Union with one objective: to represent the entrepreneurial capacity of the region through a story in images.
The companies are thus described in photographs and words that capture an essential and irreproducible element of each of them. A journey into the offices, laboratories and workshops to talk about the passion and skill of the workers involved in the design and production of objects that are often the pride of industrial Italy in the world. There are a some elements that recur: creativity, modern technology combined with tradition and, above all, people. So when you flip through the book’s nearly 250 pages of colour, it is the humanity at work that is most apparent. The humanity that really makes the difference between a company and a business. And it can be seen in the hands – present in many of the photographs – in the looks, eyes and attention of those captured in moments and settings of work. Because real business culture is about people, not just techniques. Reading “L’arte dell’eccellenza a Torino” once again illustrates this beautifully.
L’arte dell’eccellenza a Torino
Elena Delfino, Michele D’Ottavio
24Ore Cultura, 2024
A book of writings and photos tells the story of the industrial capacity of Turin textile and fashion companies
Art and technique, but also colour and materials. A tradition that becomes innovation and a creative industrial instinct. A technological calculation that is unique and a sign of ingenuity. Every industry has some of these factors, but the textile (and fashion) industry has all of them. A culture of creative enterprise that needs to be renewed every day to stay that way. This is explained in the recently published book “L’arte dell’eccellenza a Torino” (The art of excellence in Turin) and its subtitle: “La passione e le storie delle aziende della moda, dei tessili e degli accessori” (The passion and stories of fashion, textile and accessory companies).
The book is part of the initiatives of the Turin, the Capital of Business Culture 2024 project, and was published at the end of the year, coming at the end of twelve significant months. It tells the story of an industry with the capacity to produce goods that has characterised so much of the history of North West Italian business outside the car industry (and which is still alive today). An industry that produces well and with taste, you could say. This is the story of the companies, told in great detail in a book full of photographs (by Michele D’Ottavio). The images are accompanied by written pieces (by Elena Delfino) which, for each company – textile, fashion and accessories – outline the essential elements for understanding its entrepreneurial adventure. The book is promoted by the Fashion, Textile and Accessories Association of the Turin Industrial Union with one objective: to represent the entrepreneurial capacity of the region through a story in images.
The companies are thus described in photographs and words that capture an essential and irreproducible element of each of them. A journey into the offices, laboratories and workshops to talk about the passion and skill of the workers involved in the design and production of objects that are often the pride of industrial Italy in the world. There are a some elements that recur: creativity, modern technology combined with tradition and, above all, people. So when you flip through the book’s nearly 250 pages of colour, it is the humanity at work that is most apparent. The humanity that really makes the difference between a company and a business. And it can be seen in the hands – present in many of the photographs – in the looks, eyes and attention of those captured in moments and settings of work. Because real business culture is about people, not just techniques. Reading “L’arte dell’eccellenza a Torino” once again illustrates this beautifully.
L’arte dell’eccellenza a Torino
Elena Delfino, Michele D’Ottavio
24Ore Cultura, 2024