The Reliability, Technology and Style of Pirelli Tyres on Display at the Guggenheim Bilbao
Last chance to see the exhibition Motion: Autos, Art, Architecture, an exciting journey through the world of art, cars and technology, which closes at the Guggenheim Museum Bilbao on 18 September 2022. Those who have not yet had a chance to visit the exhibition and admire the five original advertising sketches from the Pirelli Foundation – which were selected by Lord Norman Foster, the brain behind the exhibition, and by the curators – can go on a virtual tour put on by the museum on its website, which can be seen here. Pirelli Stelvio and Cinturato tyres, which starred in motor races and in technological development in the 1950s and 1960s, add their iconic glory to the Sporting gallery and interact with the other works around them, from screen prints by Andy Warhol to designs by Frank Lloyd Wright. Alan Fletcher’s “+ km” advertisement, which alludes to the reliability and durability of Pirelli tyres, Pavel Michael Engelmann’s tread marks for a tyre “that bites the road”, the chain of tyres and “successes” on a yellow ground by Ezio Bonini, the “safety” of the man behind the wheel by André François and the lion by Armando Testa, with a Stelvio tyre in place of a mane, that “claws the asphalt” and becomes a symbol of control and grip. The gallery also has a place for the Pirelli Tower, the company’s first headquarters, which is represented by a drawing of the ground plan with its characteristic diamond shape and by a photographic reproduction of an original in our Historical Archive, which shows off its amazing modernity and purity of form.
Last chance to see the exhibition Motion: Autos, Art, Architecture, an exciting journey through the world of art, cars and technology, which closes at the Guggenheim Museum Bilbao on 18 September 2022. Those who have not yet had a chance to visit the exhibition and admire the five original advertising sketches from the Pirelli Foundation – which were selected by Lord Norman Foster, the brain behind the exhibition, and by the curators – can go on a virtual tour put on by the museum on its website, which can be seen here. Pirelli Stelvio and Cinturato tyres, which starred in motor races and in technological development in the 1950s and 1960s, add their iconic glory to the Sporting gallery and interact with the other works around them, from screen prints by Andy Warhol to designs by Frank Lloyd Wright. Alan Fletcher’s “+ km” advertisement, which alludes to the reliability and durability of Pirelli tyres, Pavel Michael Engelmann’s tread marks for a tyre “that bites the road”, the chain of tyres and “successes” on a yellow ground by Ezio Bonini, the “safety” of the man behind the wheel by André François and the lion by Armando Testa, with a Stelvio tyre in place of a mane, that “claws the asphalt” and becomes a symbol of control and grip. The gallery also has a place for the Pirelli Tower, the company’s first headquarters, which is represented by a drawing of the ground plan with its characteristic diamond shape and by a photographic reproduction of an original in our Historical Archive, which shows off its amazing modernity and purity of form.
