Pirelli and #IOLEGGOPERCHÉ 2020: Books Unite. Always.
#IOLEGGOPERCHÉ is back. This year, the largest reading promotion initiative in Italy, organised by the Italian Publishers Association (AIE), will for the first time be together with the Ministry of Cultural Heritage and Activities and Tourism and the Centro per il Libro e la Lettura, in collaboration with the Ministry of Education. The project, which aims to inspire new readers by setting up and expanding school libraries, involved 15,000 schools and over 3 million young people in 2019 and, thanks to the tireless work of students, booksellers, publishers, parents and teachers, it has brought over 1 million new books to Italian libraries over the past four years. Last year, the Teaming up with Books meeting saw considerable participation with over 300 students in our Auditorium, with Javier Zanetti, Luigi Garlando, Regina Baresi and Mario Isola on stage. This year, Pirelli is again continuing its support for #ioleggoperché, inspiring a passion for reading among the very young, and inviting everyone to buy a book to donate to a school.
The donation can also be made from afar: for this fifth edition, the ioleggoperché website lists all the bookshops through which books can be ordered from home, together with a list of the schools taking part in the project.
At the end of the campaign, publishers too will be making a contribution, by donating up to 100,000 additional books to the schools that request them.
Join us and part of it! Because books always bring us together, however far apart we are.
#IOLEGGOPERCHÉ is back. This year, the largest reading promotion initiative in Italy, organised by the Italian Publishers Association (AIE), will for the first time be together with the Ministry of Cultural Heritage and Activities and Tourism and the Centro per il Libro e la Lettura, in collaboration with the Ministry of Education. The project, which aims to inspire new readers by setting up and expanding school libraries, involved 15,000 schools and over 3 million young people in 2019 and, thanks to the tireless work of students, booksellers, publishers, parents and teachers, it has brought over 1 million new books to Italian libraries over the past four years. Last year, the Teaming up with Books meeting saw considerable participation with over 300 students in our Auditorium, with Javier Zanetti, Luigi Garlando, Regina Baresi and Mario Isola on stage. This year, Pirelli is again continuing its support for #ioleggoperché, inspiring a passion for reading among the very young, and inviting everyone to buy a book to donate to a school.
The donation can also be made from afar: for this fifth edition, the ioleggoperché website lists all the bookshops through which books can be ordered from home, together with a list of the schools taking part in the project.
At the end of the campaign, publishers too will be making a contribution, by donating up to 100,000 additional books to the schools that request them.
Join us and part of it! Because books always bring us together, however far apart we are.