“Design, Visual Communication and the City” at Museocity 2025
MuseoCity is back! From 2 to 8 March 2025, the multi-venue event is organised by the Associazione MuseoCity ETS in collaboration with the City of Milan, which promotes the museums and cultural centres of the city and its hinterland. “The Streets of Art” is the guiding theme of the 2025 edition. The Pirelli Foundation is taking part for the ninth year in a row with an event scheduled for Tuesday 4 March 2025, devoted to upper secondary school students (three-year course), universities and academies.
On the occasion of MuseoCity 2025, the Pirelli Foundation is organising a workshop with a guided tour on Tuesday 4 March from 10 am to 12:30 pm, exploring the relationship between the company and the designers involved in promoting the heritage of the company archives. The event will feature Bruno Genovese, the co-founder and creative director of Leftloft, and Laura Dellamotta, the co-founder and general manager of Dotdotdot – two organisations at the forefront in the use of new technologies and innovative forms of communication and the promotion of corporate heritage. The guided tour of the Pirelli Foundation – where the exhibition The Sports Workshop: Team Work, Research, Technology, Passion and Social Value is currently on show – will offer participants the chance to immerse themselves in the rich iconographic and documentary heritage of the Pirelli Historical Archive. They will be able to explore the inseparable bond between Pirelli and Milan, which is also reflected in the representation of the city in the company’s communication.
MuseoCity is back! From 2 to 8 March 2025, the multi-venue event is organised by the Associazione MuseoCity ETS in collaboration with the City of Milan, which promotes the museums and cultural centres of the city and its hinterland. “The Streets of Art” is the guiding theme of the 2025 edition. The Pirelli Foundation is taking part for the ninth year in a row with an event scheduled for Tuesday 4 March 2025, devoted to upper secondary school students (three-year course), universities and academies.
On the occasion of MuseoCity 2025, the Pirelli Foundation is organising a workshop with a guided tour on Tuesday 4 March from 10 am to 12:30 pm, exploring the relationship between the company and the designers involved in promoting the heritage of the company archives. The event will feature Bruno Genovese, the co-founder and creative director of Leftloft, and Laura Dellamotta, the co-founder and general manager of Dotdotdot – two organisations at the forefront in the use of new technologies and innovative forms of communication and the promotion of corporate heritage. The guided tour of the Pirelli Foundation – where the exhibition The Sports Workshop: Team Work, Research, Technology, Passion and Social Value is currently on show – will offer participants the chance to immerse themselves in the rich iconographic and documentary heritage of the Pirelli Historical Archive. They will be able to explore the inseparable bond between Pirelli and Milan, which is also reflected in the representation of the city in the company’s communication.