A video tells the tale of a “Heart of Rubber”
Through the eyes of a young woman, we take another look at the exhibit “L’anima di gomma – Estetica e tecnica al passo con la moda” (Heart of Rubber – Beauty and technique in step with fashion) held at the Triennale di Milano from 21 June to 24 July 2011, which told the tale of over a century of industry and customs through photos and other artistic images, multimedia installations, technology and innovation.
It was a celebration of the creativity, technology, design and spirit of innovation that has always characterised both Pirelli and a large part of the Italian cultural and industrial fabric.
Through the eyes of a young woman, we take another look at the exhibit “L’anima di gomma – Estetica e tecnica al passo con la moda” (Heart of Rubber – Beauty and technique in step with fashion) held at the Triennale di Milano from 21 June to 24 July 2011, which told the tale of over a century of industry and customs through photos and other artistic images, multimedia installations, technology and innovation.
It was a celebration of the creativity, technology, design and spirit of innovation that has always characterised both Pirelli and a large part of the Italian cultural and industrial fabric.