On Stage at the Piccolo Teatro in Milan: Past, Present and Future in 150 Years of Business
“Our idea was to travel together through history, with our eyes firmly on the future. For the past 150 years, Pirelli has been able to anticipate change thanks to the robustness of its corporate culture and its ability always to be a protagonist in the present. This means we can now move forward with a brand that is well established the world over. We believe it is important for us to share this story with our city, with our country and with all those people and communities around the world that we deal with every day. Our thanks go to all the 30,000 people at Pirelli who piece together our story every day”. This was how Marco Tronchetti Provera commented on the show that on 28 January launched the celebrations for the 150th anniversary of the company of which he is Executive Vice President & CEO. The event, anchored by Ilaria D’Amico on the stage of the Piccolo Teatro, brought testimonies, voices and images from the company archive, presenting a history of industry, culture, lifestyle, technology and passion, all of which began on 28 January 1872. Ferruccio De Bortoli, Stefano Domenicali, Paolo Mieli, Renzo Piano, Alberto Pirelli, Ferruccio Resta, and Annamaria Testa, as well as Tronchetti Provera himself, retraced the most significant moments of the story. A century and a half that has been lived by Pirelli in the way that has become its distinguishing feature: in its international dimension and in its factories, in its bond with culture and artists, the creativity of its communication, its presence in sport and motorsport, and its constant striving for innovation and technological advances.
A journey through the past, present and future of the Italian company that pioneered the rubber industry, closely entwined with the story of a family, a city and a nation.
“Our idea was to travel together through history, with our eyes firmly on the future. For the past 150 years, Pirelli has been able to anticipate change thanks to the robustness of its corporate culture and its ability always to be a protagonist in the present. This means we can now move forward with a brand that is well established the world over. We believe it is important for us to share this story with our city, with our country and with all those people and communities around the world that we deal with every day. Our thanks go to all the 30,000 people at Pirelli who piece together our story every day”. This was how Marco Tronchetti Provera commented on the show that on 28 January launched the celebrations for the 150th anniversary of the company of which he is Executive Vice President & CEO. The event, anchored by Ilaria D’Amico on the stage of the Piccolo Teatro, brought testimonies, voices and images from the company archive, presenting a history of industry, culture, lifestyle, technology and passion, all of which began on 28 January 1872. Ferruccio De Bortoli, Stefano Domenicali, Paolo Mieli, Renzo Piano, Alberto Pirelli, Ferruccio Resta, and Annamaria Testa, as well as Tronchetti Provera himself, retraced the most significant moments of the story. A century and a half that has been lived by Pirelli in the way that has become its distinguishing feature: in its international dimension and in its factories, in its bond with culture and artists, the creativity of its communication, its presence in sport and motorsport, and its constant striving for innovation and technological advances.
A journey through the past, present and future of the Italian company that pioneered the rubber industry, closely entwined with the story of a family, a city and a nation.
