“Adess ghe capissaremm on quaicoss: andemm a guardagh denter”
It is the Milanese motto (Now we will be able to understand something: let’s look into the matter) of engineer Luigi Emanueli (1883-1959), the inventor for Pirelli of the oil-filled cable and of the famous Cinturato tyre: a reference to the pragmatism and predisposition to research that have always been features of the culture of the Group, as well as to the dual nature of the company: a multinational with deep roots in the city of Milan.


THE NEW BOOK EDITED BY FONDAZIONE PIRELLI


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