Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (34) |
| Author | Publifoto |
| Period | from 31 October 1959 to 11 November 1959 |
| Place taken | Turin |
| General description of the subject | Views of the Pirelli stands set up at the 41st Turin Motor Show in 1959. |
| Technical data |
27 Positives - 24 x 18 - B/W - gelatin silver bromide/paper 1 Positive - 24 x 31 - B/W - gelatin silver bromide/paper 6 Slides - 12.5 x 10 - colour - colour slides |
| Categories | Exhibitions and trade fairs > Turin InternationaI Motor Show |
| Image 1 di 4 | |
| Number | 20933 |
| Definition | slide |
| Full description of the subject | View of the Pirelli stand for "Articoli Vari". Displayed on the walls are car accessories. In the centre is a suspension demonstration machine. |
| Image 1 di 4 | |
| Number | 20934 |
| Definition | print on paper |
| Full description of the subject | Front view of the Pirelli stand for "Articoli Vari". Displayed on the walls are accessory items for cars. In the centre is a suspension demonstration machine. |
| Image 1 di 4 | |
| Number | 20946 |
| Definition | slide |
| Full description of the subject | General view of the Pirelli stand for the "BS3" tyre. Suspended in the centre are several Pirelli "BS3" tyres threaded on a spiral. |
| Image 1 di 4 | |
| Number | 20947 |
| Definition | print on paper |
| Full description of the subject | General view of the Pirelli stand for the "BS3" tyre. Suspended in the centre are several Pirelli "BS3" tyres threaded on a spiral. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.