Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (24) |
| Author | Photo Aragozzini Fotecnica Fortunati Attualfoto Publifoto |
| Period | from 12 April 1955 to 29 April 1955 |
| Place taken | Milan |
| General description of the subject | View of several Pirelli stands at the 23rd Milan Trade Fair in 1955. Display showing items of Azienda Articoli Vari Roma, Pirelli Plast, Pirelli Sapsa. The stand places a particular focus on sporting goods, particularly for underwater sport with a large tank being set up outside the exhibition pavilion. Other images document the stand of the Italian Institute for the Quality Mark and the F.A.C.E. stand Telecommunications. |
| Technical data |
7 Positives - 23.2 x 17.5 - B/W - gelatin silver bromide/paper 10 Contact sheets - 7 x 7 - B/W - gelatin silver bromide/paper 2 Positives - 23.5 x 18 - B/W - gelatin silver bromide/paper 2 Positives - 24 x 18 - B/W - gelatin silver bromide/paper 3 Positives - 22.8 x 17 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Fiera Campionaria di Milano |
| Products > Miscellaneous products > Sports articles | |
| Products > Miscellaneous products > Toys > Balls | |
| Products > Miscellaneous products > Sailing > Life jacket | |
| Products > Miscellaneous products > Latex materials > Gommapiuma |
| Image 1 di 4 | |
| Number | 11648 |
| Definition | print on paper |
| Full description of the subject | View of the Pirelli / Azienda Articoli Vari - Roma stand. Display of toys, life buoys for children, inflatables. |
| Image 1 di 4 | |
| Number | 11662 |
| Definition | print on paper |
| Full description of the subject | View from above. Visitors observe divers preparing for a demonstration in the tank erected outside the exhibition pavilion, with the use of Pirelli underwater sports equipment. |
| Image 1 di 4 | |
| Number | s.n. |
| Definition | print on paper |
| Full description of the subject | View of the Azienda Articoli Vari - Roma stand. Display of toys, life buoys and inflatables. |
| Image 1 di 4 | |
| Number | s.n. |
| Definition | print on paper |
| Full description of the subject | View of a Pirelli stand set up outside the exhibition pavilions. Display of materials for nautical sports and the Kon-Tiki dinghy. In the background is the demonstration tank. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.