Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Single photo |
| Definition of the object | Positive (1) |
| Author | LARKIN BROS LTD. |
| Period | from 21 October 1953 to 31 October 1953 |
| Place taken | London, England Earls Court |
| Categories | Exhibitions and trade fairs > London Motor Show |
| Products > Tyres > Car tyres > Aerflex | |
| Products > Tyres > Car tyres > Blue Riband |
![View of the Pirelli Limited stand at the London Motor Show. Pirelli tyre display: Aerflex", "Aerflex Blue Riband", "Extraflex Blue Riband.](https://www.fondazionepirelli.org/archivio-storico/dm_0/PIRELLI/pirellixDamsPhoto001/thumb/Archivio_storico/sezione_fotografica/Bassa_risoluzione/Prop2/Bassa_Fiere/Prop2_FieraLondra_1953_8374.jpg "View of the Pirelli Limited stand at the London Motor Show. Pirelli tyre display: Aerflex", "Aerflex Blue Riband", "Extraflex Blue Riband.")
| Image 1 di 1 | |
| Definition | Gelatin silver bromide/paper |
| Full description of the subject | View of the Pirelli Limited stand at the London Motor Show. Pirelli tyre display: "Aerflex", "Aerflex Blue Riband", "Extraflex Blue Riband". |
| Measurements | 23.5 x 23 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.