Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (2) |
| Author | Publifoto |
| Period | 1952 |
| Place taken | Milan |
| General description of the subject | Vehicle inspection at the 1952 Monte Carlo Rally |
| Technical data |
2 positives - 18 x 24 - B/W - gelatin silver bromide/paper |
| People | Lanza Di Trabia, Raimondo |
| Categories | Sport > Car races > Rally > Monte Carlo Rally |
| Vehicles > Automobiles > Alfa Romeo > Alfa Romeo 1900 |
| Image 1 di 2 | |
| Number | 1986 |
| Definition | print on paper |
| Full description of the subject | Two men inspect the front right tyre of a car during the 1952 Monte Carlo Rally |
| Image 1 di 2 | |
| Number | 1989 |
| Definition | print on paper |
| Full description of the subject | Prince Raimondo Lanza di Trabia inspects the front left tyre of an Alfa Romeo 1900 (no. "192", plate number "174969 MI") during the Milan inspection at the 1952 Monte Carlo Rally |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.