Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Original title | "Autocarro con pneumatici Pirelli e pneumatici di ricambio, nel deserto libico presso Murzuk (Fezzan)" |
| Dossier | "1925/Autocarri militari con coperture Pirelli nel Deserto Libico - Murzuk (Fezzan)" |
| Inventory number | 1436 |
| Category | Positive |
| Period | 1925 |
| Sector and content |
Truck with Pirelli tyres in the Libyan desert, near Murzuk (Fezzan region) |
| Technical data | Gelatin-silver bromide/paper Positive 18 x 13 B&W |
| Type of photo | Plain |
| Inscriptions | On the back: "1436 55", in pencil; "ca. 1925 Truck with Pirelli tyres and spare tyres, in the Libyan desert near Murzuk (Fezzan) Murzuk (Fezzan)", in ink |
| Notes | Title attributed in the Historical Documents Register: "3 photos: military trucks with Pirelli tyres in the Libyan desert - Murzuk (Fezzan)" (title of file 1436, the unit in question does not appear in the Historical Documents Register) |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.