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Corporate culture curated by Antonio Calabrò

Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations

J. M. Fangio tests the Pirelli Cinturato on the Monza track

J. M. Fangio tests the Pirelli Cinturato on the Monza track

1965

Cinema advertisement 00:01:04

production company : Gamma Film

J. M. Fangio tests the Pirelli Cinturato on the Monza track

J. M. Fangio tests the Pirelli Cinturato on the Monza track

1965

Cinema advertisement 00:01:05

Directed by : Gavioli, Roberto

Juan Manuel Fangio recalls the 1957 Germany GP

Juan Manuel Fangio recalls the 1957 Germany GP

1966

Carosello 00:02:26

Directed by : Gavioli, Roberto

J. M. Fangio recalls the 16th European GP in Monza in 1956

J. M. Fangio recalls the 16th European GP in Monza in 1956

1966

Carosello 2'25"

Directed by : Gavioli, Roberto

J. M. Fangio recalls the circuits at Ospedaletti (1949), Monaco (1950), GP Barcelona (1951), GP Italy (1953), GP Germany (1957)

J. M. Fangio recalls the circuits at Ospedaletti (1949), Monaco (1950), GP Barcelona (1951), GP Italy (1953), GP Germany (1957)

1966

Carosello 2'13"

Directed by : Gavioli, Roberto

J. M. Fangio

1966

Carosello 1'54"

Directed by : Gavioli, Roberto

J. M. Fangio recalls the Italy GP in Monza in 1953

J. M. Fangio recalls the Italy GP in Monza in 1953

1966

Carosello

Directed by : Gavioli, Roberto

J. M. Fangio tests the Pirelli Cinturato in an Alfa 159 on the Monza track

J. M. Fangio tests the Pirelli Cinturato in an Alfa 159 on the Monza track

1966

Carosello 00:02:08

Directed by : Gavioli, Roberto

J. M. Fangio recalls the test runs

J. M. Fangio recalls the test runs

1966

Carosello 2'13"

Directed by : Gavioli, Roberto

Tyre testing

1961

Television advertisement 00:01:14

production company : TIVUCINE

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Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.